We help solve strategic challenges,

We help solve
strategic challenges,

Schedule a meeting
put them into action and achieve results

put them into action
and achieve results

Schedule a meeting
We think of strategy in terms of action.

We think of strategy
in terms of action.

Schedule a meeting

NEW LOOK | MARKETING & BUSINESS CONSULTING

Us

We founded Nueva Mirada with the goal of helping organizations and their teams achieve their full potential by addressing key business challenges in a practical, straightforward way.

Marcelo Ast

Co-Founder

Over 25 years of successful experience in the corporate world, spanning multiple categories and brands in more than 10 countries, as a manager, director, and vice president.

An entrepreneur since 2018, and a consultant and coach since 2021, these are the foundations of my career and are the pillars of who I am as a professional.

Francisco Spirito

Co-Founder

Over 25 years of exciting experience developing and executing strategies for Unilever brands in the most diverse markets and categories around the world!

Startup consultant and advisor in the tech world (Fintech) since 2023. Certified ontological coach since 2024.

Strategic view, action approach

With extensive experience in leadership positions in the corporate world, we understand the complexity of transforming business challenges into strategy, action, and results.

We combine strategic thinking capable of reading the context, visualizing opportunities, and defining the path forward, with an unwavering passion for action.

We feel ownership of the process from start to finish, which is why we work with an implementation approach, designing plans that adapt to each organization's capabilities.

We address key business challenges, without beating around the bush

GROWTH

Growth is the priority of every organization. Achieving it consistently year after year, when everything seems to be done, is the main challenge for leaders.

We help identify growth opportunities and develop plans to implement them.

PROFITABILITY

In addition to growing consistently, it is necessary to do so in an increasingly profitable manner, which puts organizations under great pressure.

We help you find ways to make your business profitable across the board.

COMPETITIVENESS

Growth is not enough without gaining market share, which indicates that we are outperforming the competition.

We help brands increase their market share with solid strategies.

RELEVANCE

There are two types of organizations: those focused on processes and bureaucracy, and those focused on the consumer.

We help those who have lost sight of the consumer refocus, building value and restoring the relevance of their brands.

What do we offer?

Exploration and diagnosis
When something isn't right, it's necessary to understand the problem. Review all the information, listen to the organization and its internal and external customers, connect the dots, and find the insights and areas of opportunity that will help you define where to go next and how.

Trend analysis, in-depth interviews, and market research.

Comprehensive business assessment including market, consumer, brand, portfolio, competition, channels, P&L, etc.

Business strategy
The most important definition upon which everything we do is based. Designing a successful strategy involves powerful decisions, combining business and marketing vision, with the customer always at the center.

Strategic pillars and action plan

Growth drivers to develop markets

Market segmentation and re-categorization

Portfolio architecture and channel strategy

Brand Building
Brand positioning is realized through action. It's the art of combining what we write on paper with what we ultimately implement every day to bring our branding to life in the real world, where our consumers live.

Brand positioning and architecture

Branding development and packaging design

Communication briefs and media strategy

Comprehensive action plans tailored to your budget

Innovation strategy
Define a market- and consumer-driven innovation strategy that is feasible and actionable to fuel and organize the dynamic sequence that transforms ideas into practical, competitive, and value-added solutions.

Co-create the innovation process that best suits the company's capabilities

Development of concepts and mixes

Innovation strategy and roadmap

Market research plan

We are ready to listen to what you need

A change of perspective that opens up new possibilities for action and leads to extraordinary results.

How do we do it?

Simplicity and Effectiveness
Our experience has shown us that strategy and plans must be simple and powerful to be executed successfully.

We always start with a deep understanding of the problem.

We develop the best strategic approach to solve it.

We translate it into an actionable plan for the team and support its execution to ensure implementation, learning, and improvement.

Co-creation
We build on the client's experience and knowledge as a starting point.

We help identify blind spots and contribute our own expertise.

We create a collaborative environment so that learning remains within the organization.

Maximum flexibility and tailoring to each intervention.

The best team
Each project is personally led by the founders, with exclusive dedication.

We have the functional experts required for each challenge, for the entire project or for specific stages.

We build the best team, adapting quickly to each project.

What do they say about us?

"It was a pleasure working with you. Your ability to articulate strategy with a practical approach based on experience and human quality is remarkable. Thank you, Francisco Spirito and Marcelo Ast."

María Martha Luchetti

Chief Marketing, Innovation & Sustainability Officer en Deoleo

“Nueva Mirada brings a powerful combination of strategic vision and pragmatic execution. They helped us translate BeeWe's vision and purpose into a concrete action plan, understanding every step of the way and articulating a comprehensive business vision. Their ability to connect that broad vision with a clear marketing and communications plan allowed us to be more effective, consistent, and impactful with our users.”

Thomas Camussi

CEO BeeWe

“Fran & Marcelo make a great duo, combining strategic thinking with practical execution and understanding of human dynamics. Their ability to dissect complex situations and turn them into an executable long-term vision is phenomenal. They bring in a methodical and process-oriented approach, thus efficiently reach solutions by establishing clear steps and procedures”.

Satarupa Majumdar

Director Marketing & Innovation- India and Middle East for DeOleo

"What I valued most about working with Nueva Mirada was its co-creation approach. It's not a consulting firm that imposes solutions from outside, but rather a team that integrated with us, captured our internal knowledge, and enhanced it with its strategic vision. Thus, the solutions we developed together were not only effective but also generated a strong sense of belonging within our team, facilitating their implementation and sustainability."

Facundo Razzini

CEO Wortise